Why do some of the best chiropractors struggle while some of those giving the least valuable care succeed? It\u2019s an unfortunate truth of our profession which has left us with a consistently low reputation matched only by our low market utilization. And though there may be multiple reasons for this, I want to discuss just one – Commitment.<\/p>\n\n\n\n
Commitment to the most desired reality is the first reason. Some of us find mentorship that pushes us towards quick profitability. The primary focus is not on providing the most efficient and effective care. Rather, it follows the mantra of \u201csome will, some won\u2019t, who cares, who\u2019s next.\u201d And while this hurts our profession in the long run, it cannot be argued that this commitment to the mantra and to the desired reality of business security has provided a legitimate pathway to financial success.<\/p>\n\n\n\n