A Rehab Chiro Practice can be an Uphill Battle
As a new Rehab Chiro it can be difficult to walk into a saturated market that is under educated on the value that you provide. The more established Rehab Chiro may have a solid base, but still battles the same problems. Prospective patients are engrained to the “old-school” model of chiropractic. They struggle to realize the massive value we provide. Much the same, they are so indoctrinated to the medical model that they often want a quick fix. They think it’s the only thing available.
Rehab Chiros know this is not the truth. We have delivered amazing results using our model. Changing lives in the moment and truly setting our patients up to live a fully capable life is something we do every single day.
Yet, none of that matters if we can’t quickly articulate the value to our patients.
The Dreaded Shift
Taking time to talk with patient is critical. Understanding what is wrong with their body is clinically relevant. But truly understanding the patient’s story is vital. When a patient feels heard and they have confidence in you as a solution to their problem, the rest can be easy. However, there can be some problems with this.
In the beginning, you have plenty of time to give away. There is so much excitement with getting the ball rolling that we often forget to see where the ball is taking us. After a few years we look up and see the exhaustion from giving so much physical face to face time. We see the burnout from explaining the same things again and again, or doing the same outreach over and over. What was once exhilarating becomes something more like torture.
The dreaded “shift” is a reality we all have to consider. And we must plan effectively so that when we look up from our rolling ball, we are headed in a great direction!
Cost Effective Tools that Drive Value are Critical to the Rehab Chiro
Engagement is critical throughout the treatment progression. Whether it’s rehab exercise or basic communication, being able to quickly engage with your patients on a protected profile is a must. The number of hours, repeated words, and overall effort saved with a software tool that supports everything you do as a Rehab Chiro is a must.
Follow the link to fill out the form so that we can learn how to help you. Don’t wait, leverage technology so you can stay on track with delivering for your patients while growing a strong and stable practice.